USA: Burnin’ Helles and Demon’s Hop Yard IPA: the favorite hometown brews
New Englanders and Ohioans rallied behind their beer of choice by voting for their favourite hometown brew as part of Anheuser-Busch’s “You Choose It, We’ll Brew It” campaign, Anheuser-Busch released in a recent communiqué.
Beginning March 27, adult New England and Ohio residents had the opportunity to select a local hometown specialty brew that met their own individual tastes. Voting ended April 30 and Demon’s Hop Yard IPA was selected for New England and Burnin’ Helles was selected for Ohio as the beers of choice to be brewed and available locally to residents. Now the brewing of Demon’s Hop Yard IPA and Burnin’ Helles begins and will be available on draught at local bars and restaurants throughout New England and Ohio beginning June 26.
In Ohio, the beer choices included: Burnin’ Helles, Racer Snake Red and Old Eyepopper and in New England the beer choices included: Demon’s Hop Yard IPA, Stone Face Ale and Leaf Peeper Pils. The names and beer styles were created and brewed by a small team of local employees at the Columbus, Ohio, and Merrimack, N.H., breweries. Each specialty beer was crafted locally and the winning beers will be brewed and only sold to residents in these areas beginning June 26.
“If we understand one thing it’s that adults in Ohio and New England have a love and affinity for great beer, which is why we created the local specialty brewing groups in each hometown to craft what we thought would appeal to local residents,” said Dave Wolfe, manager,
Innovations. “The brewmasters who make up the specialty group are part of these communities and they took a lot of pride in crafting these incredible tasting and diverse brews. We’re really looking forward to tapping the first kegs of Demon’s Hop Yard IPA and Burnin’ Helles for the people of New England and Ohio on June 26.”
Adults in New England, including New Hampshire, Maine, Vermont, Connecticut, Rhode Island and Massachusetts voted Demon’s Hop Yard IPA as their favorite of the below three beers created at the Merrimack, N.H., brewery:
Demon’s Hop Yard IPA - Incredibly “hopped-up” and citrusy ale -using domestically grown hops varietals to get the rich and robust flavor. Only one place in New England could provide us with hops this diabolical. (7% alcohol by volume)
Stone Face Ale - Brewed in the British-Colonial tradition of New England blending Victory, Caramel and Black malts gives this “Brown” a rich, smooth, malty flavor. A true homage to the Old Man of the Mountain. (7.5% alcohol by volume)
Leaf Peeper Pils - A deep golden-colored, high-alcohol pilsner (8% alcohol by volume), brewed using a blend of Saaz and Hallertau hops resulting in a rich flavored Imperial Pilsner. Amongst the foliage of our beautiful New England woods we created what the “peepers” have been looking for.
Adults in Columbus, Ohio, visited voted Burnin’ Helles as their favorite of the following three beers created at the local Anheuser Busch brewery:
Burnin’ Helles - This rich and malty Bock-style lager will tempt you as it showcases the finest domestic malts and the best hand-picked Bavarian Hallertau hops. It’s a true salute to more than 200 years of Ohio’s proud brewing tradition. This beer will appeal to those who have “a bit of a devil in you.” (6.3% alcohol by volume)
Racer Snake Red - Celebrating the official reptile of Ohio, this brew blends Tettnang, Magnum and Saaz hops to create a majestic, all malt American-style Amber. We want all Ohioans to raise their glass to this state’s official reptile. (5.5% alcohol by volume)
Old Eyepopper - This Dunkel-style brew is a blend of caramel and chocolate malts brewed with Bavarian hops that produces a balanced combination of sweetness and bitterness giving “Old E” its deliciously dark, complex, malty flavor. It’s an “eye poppingly” appealing brew. (5.4% alcohol by volume)
Created with the beer enthusiast in mind, adults 21 and over found the beer candidates names in addition to information on specific details including the types of hops and malts used to create each brew. Voters were provided with background on The Specialty Brewing Group and were able to leave comments regarding their favorite beer of choice. Those who participated voted as often as they chose until April 30, when voting was tallied with the winning beers now being brewed.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding nearly 50% share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50% share in Grupo Modelo, Mexico’s leading brewer, and a 27% share in Tsingtao, the No. 1 brewer in China. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2006.
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